Unwrapping Success:
367% Increase with Christmas Campaign
Under The Greenhouse, we feature our brands in at least one annual giveaway. Our inaugural giveaway coincided with the launch of The Greenhouse, focusing on expanding our mailing list through a collaborative Christmas campaign.
Objective: To increase brand visibility and grow the mailing list by executing a cohesive Christmas giveaway involving multiple Greenhouse brands.
Strategy:
Concept Development: Created a unified Christmas giveaway concept resonating with all participating brands.
Brand Collaboration: Coordinated with five Greenhouse brands to determine giveaway contributions, collect assets, and secure necessary approvals.
Landing Page Creation: Developed a GDPR-compliant landing page that effectively showcased each brand's identity.
Results:
Increased Engagement: Achieved a 53% uplift in open rates and a 12% boost in click rates.
Mailing List Expansion: Gained 4.5k new subscribers through a collaborative campaign with a renowned B Corp magazine, resulting in a 301% increase in the mailing list.
By successfully aligning diverse brands under a single Christmas theme and executing a GDPR-compliant campaign, we significantly enhanced brand visibility and achieved substantial mailing list growth.
“Char is a really conscious and creative individual putting extreme amounts of love and care into their work. We have done multiple social media campaigns with Char and find their design work super clean and aesthetic. They also co-create campaigns working with our brand design and tone of voice in mind. Look forward to working together over the years to come.”