Since taking over the social media platforms at Green Salon in December 2023 and leading content promotion for the Greenhouse brands, I have played a pivotal role in enhancing brand guardianship by ensuring alignment with our established tone of voice and maintaining brand consistency. 

By meticulously scheduling posts and crafting copy that adheres to our brand guidelines, I have successfully managed the social media presence, even amidst the upcoming evolution of Green Salon.

My efforts have led to significant growth in online engagement: our client’s website experienced a 61% increase in new visitors, a 46% increase in returning visitors, and a 24% increase in sessions. 

Over the past eight months, our social media platforms have seen substantial growth, further strengthening our brand's online presence and community engagement.

Results:

• 61% increase in new visitors

• 46.% increase in returning vistors

• 24% session increase

You can read my case study on successful The Greenhouse campaigns here.