The Real Flower Company, the long-term client of Force4Good Consultancy, are a sustainable flower brand that aims to bring back the scent to our blooms.

Challenge: The Real Flower Company sought to enhance its Instagram presence, driving increased engagement, reach & sales while maintaining brand consistency. A key objective was to position the flower company as a leader in sustainable floristry by highlighting its farms and practices.

Solution: A comprehensive social media audit was conducted to identify areas for improvement and develop a strategic plan. Key focus areas included:

• Content Optimization: Analysing existing content to identify high-performing posts and areas for improvement.

• Aesthetic Alignment: Ensuring visual consistency with the brand's identity.

• Engagement Strategy: Develop a plan to increase audience interaction.

• Analytics Tracking: Analysing performance & insights to measure success across Instagram.

Execution: Over two months, a dedicated social media strategy was implemented, focusing on creating engaging content, utilising relevant hashtags & optimizing posting times.

Results:

• Significant Growth: A 20% increase in profile activity and a 15% increase in profile visits were achieved.

• Enhanced Engagement: A 35% surge in external link taps demonstrated increased user interest in products.

• Expanded Reach: The account reached 19% more accounts, resulting in a 20% increase in engaged users.

• Aesthetic Improvement: Positive feedback from the Founder, Rosebie Morton, was received on the improved visual appeal of the Instagram grid.

Conclusion: The strategic approach to Instagram management resulted in substantial growth and engagement for The Real Flower Company. By focusing on content quality, audience interaction & brand consistency. The foundation for long-term social media success was established.